Growth plan + AI
A clear plan for the months ahead, with ongoing AI support and training for your team.
Louie Tew
A hands-on brand and growth studio for founders.
I get stuck into your store, ads and inbox and fix what’s holding you back, so the front looks effortless.
01/14
Your vision deserves a business that can keep up
I’m a hands-on marketer. I make brands people fall for, and I build the smart systems behind them so they can grow without the overwhelm.
02/14
L.T.
louietew.com
Capabilities
I believe the best brands feel personal. So I put taste and the human touch up front, and let smart systems and AI carry the heavy lifting behind them.
Services
Brand Strategy & Positioning
Email, SMS & CRM
Content Creation & Shoots
Website & Shopify
Social Media Management
Design & Art Direction
Influencer & Creator Partnerships
Customer Experience
Ad Creative & Paid Social
AI Agents & Workflows
Meta, TikTok & Google Ads
Analytics & Growth Planning
Louie Tew · ©
03/14
About me
your ambition is in safe hands
Louie is a marketing leader with 25 years of experience across luxury fashion, licensing, retail and direct-to-consumer. Her career spans global fashion houses like Louis Vuitton, Christian Dior, Givenchy, Ralph Lauren and Calvin Klein, and taking Warner Bros., Disney, Mattel and Entertainment One into UK retail with M&S, Next and Britain’s biggest grocers.
She co-founded bridal brand TH&TH and built it from zero to acquisition and exit, entirely self-funded, averaging 86% year-on-year growth through Covid, with press in Vogue Italia, Elle and Tatler, a Selfridges window and 30+ global stockists. She then spent a year on the board of the 200-strong acquiring group.
She founded Louie Tew Studio to bring brand, comms and growth together for founders ready to build.
Louie Tew
Founder, Louie Tew Studio
Louie Tew · ©
04/14
How I work
I do the work.
Plenty of consultants hand you a report and leave. I get into your store, your inbox and your customer journey and fix things alongside your team.
When a job needs more hands, I bring in freelancers I trust. They work under my name, so you always have one person who owns it.
- 1UnpickFind the mess
- 2BuildFix it properly
- 3RunKeep it running
Louie Tew · ©
05/14
01 · Fixed-fee audit
01
unpick
find out what’s really holding you back.
I go through the whole business properly, front to back, including your ads, from account setup and tracking to the creative itself, and where AI could save you time. You get a plain-English list of what to fix, in the order that matters most.
What’s included
store + checkout review
email, CRM + flows
a prioritised fix list
ads + creative audit
customer journey + service
marketing + ads
a call to walk you through it
ai-readiness check
Outcome
a clear fix list, in the order that matters most.
Fixed fee · from £TBC[Placeholder: price to confirm]
Louie Tew · ©
06/14
02 · Fixed-scope projects
02
build
let’s build the brand you pictured.
We agree the scope up front, then I get on with it and keep you posted as I go. That can include launching ad campaigns linked to your email and CRM, or setting up AI agents and workflows for your team.
Typical projects
Shopify setup + fixes
product + brand launches
ad campaign setup + creative
ai agents + workflows
email flows + automations
customer experience overhaul
tracking + email/crm link-up
Empty
Outcome
the work done, start to finish, under one name.
Project fee · from £TBC[Placeholder: price to confirm]
Louie Tew · ©
07/14
03 · Monthly retainer
03
run
your growth, finally with someone owning it.
A monthly retainer where I join your team as your fractional growth lead — hands-on, with AI quietly behind the work.
What’s covered
Ads, creative + email
Fresh creative every month, with your ads and email run day to day by me and my specialist team.
Customer experience
The service, the journey and the small details that bring customers back.
Monthly reporting
A clear report on the metrics that matter, and a catch-up on what we change next.
Monthly retainer · from £TBC
[Placeholder: price to confirm]
Louie Tew · ©
08/14
Rates
open day rate and hourly rate.
For work outside Unpick, Build or Run — or when you need a few days of hands-on help.
Day rate
£[day rate]
Hourly rate
£[hourly rate]
[Placeholder: confirm day and hourly rates]
Louie Tew · ©
09/14
Selected work
Client
TH&TH
The brief
Build a bridal brand from zero.
What I did
Co-founded and ran the brand end to end, entirely self-funded, through to acquisition and exit.
The result
Averaged 86% year-on-year growth through Covid; press in Vogue Italia, Elle and Tatler; a Selfridges window; 30+ global stockists.
Louie Tew · ©
10/14
Selected work
Client
Gåva Gifting
The brief
Swedish-inspired gifting brand (gavagifting.co.uk). [The brief]
What I did
Marketing and growth lead — campaigns, ads, email and the customer journey, and the details behind the scenes, right down to how gift notes reach the warehouse.
The result
[The result]
[website]
Louie Tew · ©
11/14
Selected work
Client
[Client name]
The brief
[The brief]
What I did
[What I did]
The result
[The result]
Louie Tew · ©
12/14
[campaign image]
[website]
Why me
The more brands automate, the more the human touch stands out.
I use the best tools going, and I’m happy to automate the boring bits. But customers still remember how a brand made them feel.
Customer service has been my North Star since my first day on the shop floor, and it’s still how I judge every piece of work.
Louie Tew · ©
13/14
14/14